There is no reason to compete with the craziest, fanciest ... watch in town, is it? When it comes to "regular" PP customers, they even "fail" to understand/get 5205, 5235 ... ;-)
The 5940 is great, a lot of charm and elegance with the perfect size imho, beautiful watch. in a more modern style, Tthe 5205 is also very nice, the case tratment and the dial are great.