Jaeger-LeCoultre

Hello Vintage Jaeger-LeCoultre Lovers,

 

Sorry for the long absence, it has been some month with too much work and too little watches…

 

Only a few days off during the Holidays – so what could be better than going deeper into the archive..?!

 

Plus; I promised another part before the New Year.

 

 

So, where to start..?

 

How about – Basel, 1950?

 

Jaeger-LeCoultre announces the birth of the Alarm wrist watch!

 

Jaeger-LeCoultre, English ad, 1950.

 

The mother of them all – the Ref 3150.

 

 

So, how does it work?

 

Jaeger-LeCoultre, English article, 1950.

 

 

Very characteristic for the Ref 3150 are the tubular lugs.

 

 

The Memovox is advertised to have many different areas of use…

 

reminds – warns – awakens

 

Jaeger-LeCoultre, English ad, 1950.

 

A returning theme in many of JLC’s ads.

 

Jaeger-LeCoultre, English ad, 1950.

 

Inside is the Cal 489.

 

LeCoultre, French movement specification 1950’s.

 

The Cal 489 – base calibre for the Cal 814.

 

LeCoultre, French movement specification 1950’s.

 

LeCoultre, French movement specification 1950’s.

 

Cal P489/1

 

Basel, 1951 – Memovox was the big number for Jaeger-LeCoultre.

 

Jaeger-LeCoultre, English Watch Fair catalogue, 1951.

 

Jaeger-LeCoultre, English Watch Fair catalogue, 1951.

 

One display totally dedicated to the Memovox.

 

The big difference between Ref 3150 and Ref 3151are the lugs.

 

Ref 3151 has more traditional lugs, both with the Cal 489.

 

Jaeger-LeCoultre, English Watch Fair catalogue, 1951.

 

Jaeger-LeCoultre, English Watch Fair catalogue, 1951.

 

The Memovox was also launched in the US.

 

LeCoultre, North American ad, 1951.

 

Instructions manual.

 

LeCoultre, North American instruction manual, 1951.

 

Actually – it was launched all over the world!

 

Jaeger-LeCoultre, English/Swedish/Spanish Ads, 1951.

 

 

And for the French speaking…

 

Jaeger-LeCoultre, French article, 1956.

 

 

Another early bird – Ref E 851 also using the Cal 489.

 

If I am not misinformed the Ref 3155 used the Cal 601.

 

And again the Ref 3151, Cal 489.

 

Jaeger-LeCoultre, Swedish catalogue, mid(?) 1950’s.

 

Here are a couple of other variations on the same theme;

 

Calendar/Note book.

 

Jaeger-LeCoultre, French ads, 1952.

 

Telephone meeting.

 

Jaeger-LeCoultre, English ads, 1954.

 

Another telephone ad.

 

Jaeger-LeCoultre, French ad, 1953.

 

It’s not that strange considering this was before Outlook and all other apps that alerts us of important events during our day…

 

Gift theme…

 

Jaeger-LeCoultre, English ads, 1956.

 

So many variations – both in ads and dials…

 

If they only knew what madness this would bring 60+ years later…!!

 

 

A couple of wrist shots with the ladies.

 

Ref 3150.

 

 

Ref 3151.

 

 

Jaeger-LeCoultre, French catalogue, 1953.

 

Jaeger-LeCoultre, French catalogue, 1955.

 

Ladies, thank you so much for what you started!

 

 

 

There are a lot more ads with the Memovox inside – this was just some of mine from the early period.

 

Keep posted – will try to put together a post about the late-1950’s to mid-1960’s soon.

 

Thank you for reading this Part 10 of this Vintage Ads Series.

 

Hope you enjoyed!

 

 

Best

 

Blomman

 

PS. Yes, I will try to continue this series next year as well…

 

Vintage Ads: The Series – Intro!

 

Vintage Ads: The Series – Part #1 Futurematic

 

Vintage Ads: The Series – Part #2 Memovox Pocket Alarms

 

Vintage Ads: The Series – Part #3 Electronic

 

Vintage Ads: The Series – Part #4 The Planet-Sphere

 

Vintage Ads: The Series – Part #5 Memovox Parking  

 

Vintage Ads: The Series – Part #6 Advertising as art

 

Vintage Ads: The Series – Part #7 Géomatic

 

Vintage Ads: The Series – Part #8 Atmos

 

Vintage Ads: The Series – Part #9 Deep Sea Alarm

Blomman,

Uau!! Already saved for present amusement and future reference.

Cheers,

Nilo

But better late than never!

Still have to cover the end 50’s – end 60’s + the funky 70’s!

A lot of fun still ahead!

Thank you for the compliment, Nilo!

 

Best

Blomman

Is the size of the 3150 34mm?

-Dean

The 3151 is 35mm.

Thank you, Dean!

 

Best

Blomman

A truly nice one again, Blomman - Lovely No 10 highlight, indeed !
- In a way, the KoM ( King of Memovoxes) is back again before the year ends, thank you -
also for this travel to the begin of the MMV- beginnings !

Specifically liked the diversity of your ads, and in particular the early one with the 'triangle' and its meanings,
and also the one with the phrase ' .. The pefect gift anticipates a need ' with the beautiful women..
- pretty convincing and soo persuasive, isn't it ?
- Not to forget the term ' Priorité' (1953)..

(Have to say, I've bookmarked practically all of your series)

Thank you for this one agan, but also your committment,
another real pleasure to read and digest !

For the final stretch of days for 2011 and all of 2012,

My very personal best,
hs

Well, thank you – very kind!

But I know at least two guys in Paris that are more suited…

You are right – I am back (for a short while).

A few days off from work gives time to go deeper into the archive!

Thank you for your always so kind words, my friend!

All the best to you and yours!

Blomman

These ads are fun to see and read.  I love how you have pretty much every watch in these ads.  LOL.

Hope there is less work and more watches in the new year.

 

Best,

respo

I hope so too, Respo!

Otherwise – how will I have time for watches..?!

I wish you a happy end of 2011 and a great 2012, my friend!

 

Best

Blomman

JLC was very prolific withe the Memovox.

Through years, the messages were brilliant, indeed, with the sempiternal " Reminds, warns, awakens ".

It is also the opportuntiy to rediscover some other watches:

On the ad from 1953, there is another superb watch, the disc date, the round one.

I think there was no other watch  on which JLC communicated so massively.

Some  interesting  slices of history, here.

Thanks for sharing, my friend.

Best,

 

Nicolas

The disc date – absolutely!

Did you notice the Triple Moon Face?

So many reasons to come back to these documents…

Thank you, my dear friend - the pleasure is all mine!

 

Best

Blomman

The Reserve Price.

DAMN!

Best,

Nicolas.

Hopefully you will get it next time!

Would love to add a Moon face - but right now I have to try to close some other themes first…

Before starting too many new…

 

Best

Blomman

I wish you a happy new year and look forward to the next installement of your add séries.

Best regards,

George

Next year I hope to share some more “odd” stuff…

Haven’t decided yet, but it might have something to do with cars…?!

Thank you, my friend!

Best

Blomman

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... thanks for this informative post, those vintage ads can serve us when collecting these Memovox in future. like your posts always, can feel the same and strong passion as you have!!!

stefan

Passion and Pain…

But, oh what a sweet pain it is!

Thank you for your kind words, my friend!

 

Best

Blomman

Another informative post!  I was never into vintage but you keep tempting me to start looking.    All the best for the new year my friend!

-MW

Maybe this year will be the year you start..?!

Thank you, MW!

I wish you and yours, all the best for 2012, my friend!

 

Best

Blomman

Hello, i would need some help with a memovox, it's a 18kt with "552025 memovox" on the back of the case.

Yes, as Nicolas said - please post a photo.

Then it is easier for us to help...

Best

Blomman

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