
Chewbacca's provocative post challenges the watch community to consider whether it's time for luxury brands like Patek Philippe and Audemars Piguet to evolve beyond the enduring legacy of Gérald Genta's iconic designs. He argues that while Genta was a genius, 50 years on, brands should strive for 'similar but different' and 'complementary but new' designs, much like Vacheron Constantin's Overseas line pays homage to the 222. This discussion explores the tension between honoring heritage and fostering innovation in high horology.

The Patek Philippe reference 5711/1A-011, part of the Complications collection, is distinguished by its white dial, offering a different aesthetic compared to other dial variations within the 5711 series. This particular configuration provides a clean and legible presentation, appealing to collectors who prefer a more understated yet refined look. It represents a specific iteration of a well-known Patek Philippe model, recognized for its integrated design.
The watch features a 40mm stainless steel case, housing the self-winding Caliber 26-330 SC movement. This movement provides a power reserve of 45 hours. The case is fitted with a sapphire crystal, contributing to its water resistance of 120 meters. The fixed bezel and integrated bracelet are characteristic elements of its construction.
This reference appeals to collectors interested in the evolution of Patek Philippe's offerings, particularly those seeking specific dial colors within established model lines. Its production run from 2019 to 2021 marks it as a relatively recent, yet now discontinued, variant. The watch's specifications align with Patek Philippe's standards for mechanical timepieces.
Both the company should quickly remove the RO and Nautilus from their catalogue and draw new watches.
Unless you want to go bankrupt
Or should I say incapable of evolving. The 911 is still around but not the same. You are basically saying these brands dont have smart enough people to do the same Vacheron and Porsche?
Keep the OG line and launch new designs also? Is that too far fetched?
isn't only the brands' responsibility: it's also ours, imho. If the demand wasn't that high on the Royal Oak, Nautilus (and 222, for that matter, even if I know it's a Hysek design), the brands would probably tend to renew themselves much quicker. Of course, they could and should also take the lead and propose something new and I wish they would. So, for me (for what my opinion's worth), the "wrongs" are shared.
It’s not about stopping one for another it’s about evolving gradually.
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