A. Lange & Söhne

Any chance of seeing a new approach to case design at Lange? Not as a replacement to their standard design, but something different for interest’s sake? Perhaps some solidly German but nonetheless different lugs? I’m talking here about the round case desi... 

The brushed and polished case is very nice but I have found the lugs to be consistently too long for some of the models. It will be nice to have different cases for different models but I guess that will mean an extra cost which will be passed on to the c... 

Only the Zeitwerk breaks it a little because of the digital dial.

You know, brands are reluctant to proceed with such moves because the identity is a kind of special chemistry and they don't want to lose the magic formula. But I really thank Lange should add something new in their collection from a design perspective. F... 

The case is fairly flat and wears a little larger than the diameter listed would suggest. I personally like a larger watch (40mm+), and find even the 38.5mm pieces quite wearable due to the construction of the case. The case architecture IMO also communic... 

Is that they use more or less the same case design for all of their watches. Sticking to a single design for the case is the exception to the norm for the industry, and I enjoy the consistency across their products. Best, Brandon

I too really hope Lange adds something new in their collection in 2019 from a design and creative perspective. Love their movements but their cases are boring.

But they may not have the expertise and machines to manufacture contoured cases. These take years or decades to develop.

However, i for one love the Lange DNA across all lines. I love a watch brand that can be recognized through its unified design. Lange is unique and making different cases will dilute the brand IMO.

...have oval Lange straps that would hug the cases completely. But some new shapes would be great too!

Lange do make changes on the lugs, but it does not mean the "new" designs are lovely. Check out the enclosed photo for different models. I'd say I love the long lugs. ...