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A. Lange & Söhne

Well...

 

"Overall, this is an extremely expensive exercise in "more," which will
undoubtedly make Lange a lot of money."
 
The primary aim of any watch company is to make money. Even
independent watchmakers, for all their vaunted spirit and creativity, are there
to make money.
 
I don't disagree with you on your opinion of the Lange 31, but why do
people assume that a watch company should be focused on something other than
making money?
 
- SJX

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