AP Launch of the SURVIVOR @ Singapore

6 November 2008 , Singapore 7:00pm

Today is the Global Launch of the new AP SURVIVOR.

The location was at the AP Boutique at Liat Tower, at the shopping-belt of Singapore. AP Boutique is situated just besides Hermes.

After passing Hermes, made a left turn, will reach the destination.

This was the scene at 7:10pm. It was packed. Canapes and drinks were served.

Entrance to the Boutique was secured...pending for Mr.Oliviero Bottinelli (CEO of Audemars Piguet Singapore) to declare the lauch.

Some ardent fans of AP were having their pics taken..

About 7:20pm, Oliviero Bottinelli was up on a raised elevation. He greeted and informed everyone today is the global launch of the Survivor.

Also touched on a bit about the approach to introduce the Survivor was different using teasers and response was very good.

Short speech completed and Oliviero Bottinelli declared the launch of the SURVIVOR.

Everyone was looking up, waiting for Oliviero to unveil the huge product-board.

Here you are.... The SURVIVOR!

Big Cheers!

Immediately, the Survivor video was on...and Oliviero invited everyone to enter the boutique and proceed to second floor to see the Survivor.

Guests entering the boutique....few wondered around while the majority proceeded to the upper floor to catch a glimpse of the secret-project.

Some of the pieces showcased ....

On the way to the second floor of boutique ...

A guest with the models...

Another few steps to go ...

A Black Box with a window, 'guarded by' the models...and everyone took turn to peep!

The content flanked by the models....the lighting in the box was a teaser too, with iterations of "lights on & off".... so you see the SURVIVOR for about 3 seconds and then lights out again ..

Oh lights up again ...SNAP!

For the full specification, please click here . .

For some real pics, please click here .

Other interesting AP accessories on display ....

On the way to ground floor ...

Seemed like a guest was waiting for a piece ...

Must be something special ...staff entering into their secret room ..

Ground level was bustling ....

Guests were coming down and requested to handle the real piece and AP Staff were present to explain any questions asked.

SURVIVOR on a lady's wrist

A pose...

On a gentleman's wrist

Looks good for both genders!

More were queuing to 'touch and feel' the real piece .....

A piece already on the gentleman's hand.

Some friends were catching up and comparing notes ...

Outside....canapes and drinks still free flow ...

Understand the canape also has a black theme on too, like the SURVIVOR colour.

More action outside the boutique ...

Another piece of SURVIVOR sold ...

A wristshot

Guests still streaming in ...

Another interesting doorgift ..... can anyone guess what is it?

Kong