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Scenes from the Salon at the AP Booth.
There was definitely a buzz around the AP booth at SIHH. For one thing, they were occupying a sizeable booth; for another, and along with Richard Mille, they definitely had the best models to meet and greet. Mainly, the buzz was all about the new watch models on display, and the watches this year show the range of talents at Audemars Piguet from the entry level, right through to the very meaning of haute horologie.
I was fortunate to talk to both Giulio Papi and Octavio Garcia about the watches this year and what excites them about the collection. Also around, and not just as scenery, was Gerald Genta. Most of us can put 2 and 2 together and realize that the Royal Oak is 40 in a couple of years …
Hope you enjoy the read.
Cheers
Andrew H This message has been edited by 219 on 2010-01-31 14:09:40 This message has been edited by ThomasM on 2010-02-04 06:02:41

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Talking with Giulio Papi.
By: 219 : January 31st, 2010-13:45
g This was definitely an honour on my part as Giulio (and the initial partner Dominic Renaud) has been the guiding light behind a number of the technical developments in watches over the past two decades. He was, and is, a prodigious talent, a very person...
Talking with Octavio Garcia.
By: 219 : January 31st, 2010-13:47
(Here talking with Gerald Genta – on the left of the photo) I had chatted with Octavio before at the Alinghi launch event back in March 2007. Always an honour and a pleasure to talk with Octavio. He is the man behind the redesigning of Royal Oak line and ...
Excellent post
By: efftee : February 1st, 2010-02:24
Looks like my on-again off-again love affair with AP ROs is now on-again. The EoT in pink-gold is truly remarkably elegantly wonderfully beautiful. One of the best EoTs I have come across; as mesmerizing as VH's Classic Janvier is, the Royal Oak Equation ...
I'm with you...
By: dxboon : January 31st, 2010-19:34
...on the Scuba, Andrew! It looks like a great watch. I really like that watch, the steel RO Skeleton, and the 57th St. ROO. AP had some great offerings at SIHH this year. Thanks for the reporting, Andrew! Cheers, Daos
Great read, Thanks Andrew
By: Z3 : January 31st, 2010-17:59
Giulio is a modern legend of the industry, and Octavio continues to pleasantly surprise us with exciting new designs Thanks Andrew for sharing their and your thoughts, and thanks for the great photos. WIth Jarno modelling the watch, you have really captur...
also my favorites
By: pretzel : February 2nd, 2010-05:11
This pair is absolutely wonderful, but I live nowhere near an AP AD, so will just have to enjoy your great pictures. (the skeleton's bezel though looks to be pre-scratched! I guess to save the anxiety of that first mishap) S
Great report Andrew.
By: JerryW : February 2nd, 2010-20:35
As great as it is to see the amazing work of both both Giulio Papi and Octavio Garcia it is a real treat to see that Gerald Genta may still be involved in his creation. I look forward to whatever the 40th anniversary of the Royal Oak my bring us. Thanks f...