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Baselworld/SIHH

Part 1: the booth

 

Lange didn't change the lay-out of its booth which was the right decision. The only change, if I remember well the previous years, was the upstairs room in which the cabinet of the Grande Complication was located.

If we forget the stones in the middle of the main room which leads to the press rooms, we found again the same atmosphere with the posters & displays  on the wall and a watchmaker's workbench. Everything was designed in order to bring a small part of Saxony in Switzerland, surrounded by Swiss brands.

The big asset of this booth is that any Lange lover feels at home! And of course, there is nothing better at the SIHH than enjoying a fresh beer with bretzels!

The entrance with a usual the big watch which displays the exact time. And this year, it was a very special one: the Grande Complication. Actually the watch was striking like a Sonnerie which was perfect to avoid any delay!




The main room, the perfect place for having a break before an appointment:




German beer ready to be served!




The workbench:




The King of Prussia, Kayser Wilhelm II:




Novelties on the wall:




The young watchmaker was working on a movement, a familiar scene when you visit the Lange Manufacture. Lange has a young staff, ready for the future of the brand:




An engraver's workbench was setup for the Thursday evening cocktail:




Now, let's discover the watches!

Fr.Xavier

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