Lange didn't change the lay-out of its booth which was the right
decision. The only change, if I remember well the previous years, was
the upstairs room in which the cabinet of the Grande Complication was
located.
If we forget the stones in the middle of the
main room which leads to the press rooms, we found again the same
atmosphere with the posters & displays on the wall and
a watchmaker's workbench. Everything was designed in order to bring a
small part of Saxony in Switzerland, surrounded by Swiss
brands.
The big asset of this booth is that any Lange
lover feels at home! And of course, there is nothing better at the SIHH
than enjoying a fresh beer with bretzels!
The
entrance with a usual the big watch which displays the exact time. And
this year, it was a very special one: the Grande Complication. Actually
the watch was striking like a Sonnerie which was perfect to avoid any
delay!







