Oh! I forgot they need to say something about Silicium Inside.
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This 10hz dial text is the single element that bugs me about the watch. Aside from that it is lovely, with a fascinating movement. Interestingly, it's the element that watch boffins like us always complain about. And given that this watch is aimed not at the general public as much as most, but probably rather more towards geeks like us, I don't quite understand it.
I wonder if Rolex has ever conducted clinics to see if "SUPERLATIVE CHRONOMETER" blah blah blah sells better than a plain, simple dial...?
Best
E.