Bulgari

The Salmon dial was marketed last year as a 50 piece North America only edition. Did you buy the Salmon dial Finissimo last year and was misled by that marketing. MODERATOR EDIT: Here are the facts: I was verbally told by my Bulgari Boutique Salesperson t...  

What happened? Did someone just make a mistake on the marketing end or was there supposed to be a specific US/Canada edition?

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Not only does he know, he supports it! This is an interview with bvlgari ceo Babin released a couple days ago. Listen from minute 4:30

This video proves he is aware of unlimited production from 2024 of what was communicated as limited and exclusive the prior year

Doesn‘t prove that Bulgari themselves marketed the watch as a limited edition of 50 before, though.

They did in the press release (now deleted). I have email correspondence from two Bvlgari staff confirming it. Every single respectable watch blog or website did categorically specify the number of pieces to be made. They can’t all magically say that numb... 

Also, limited bulgari watches usually mention the limitation on the watch (glass, case). There‘s nothing like that for this watch afaik

It’s irrelevant what’s on a product. What matters is how it’s described to a customer and whether or not that product is what was marketed. The law does not define what constitutes limited by whether or not there is a numbered case. There are limited edit... 

This is obviously a HUGE oversight on the Bulgari corporate team. It's actually fraud. Now, there's civil-court fraud and there's criminal fraud. In USA at least, criminal courts would need a "criminal intent" or "mens rea" where the Bulgari team purposel... 

An entire organization and its suppliers and distribution networks making an honest mistake by activating an entire supply chain and marketing a product and updating the website? Come on we can’t be taken for granted like that. You know NONE of the public... 

You're unreasonable in your expectations here. I don't know what you wrote to these publications - but if you were an editor at one of these publications, would you write back to an emotionally charged letter from an irritated collector (I'm making the as... 

All brands abuse limited edition and “special” edition watches. Never came such a blatant and arrogant abuse. How can the SAME watch with the same reference number be exclusive and limited in production, and the next year it isn’t. What makes this more ob...  

That's a shame. I liked the Octo Finissimo. But I can't appreciate this kind of chicanery happening so tacitly.

Yes. Bulgari made a mistake. But to call it clear market manipulation, a conspiracy, and everything else here that Riomare has declared, is a stretch. Once a big brand like Bulgari has made a mistake, some big complainers will come in and make the most ex... 

Octo Finissimo edition for the U.S. (Ref. 103856). Limited to only 50 pieces, Pricing for the Bulgari Octo Finissimo Tuscan Copper is marked at $13,300. ...  

Appreciate all the help and attention this deserves. Bvlgari disrespected the watch community. Such behaviour by a brand that’s part of the larger LVMH conglomerate should not be allowed.

Hodinkee quoting the 50pc. Where do all watch journalists get production information and in many cases money ...  

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I wouldn't personally waste too much time on this or get too worked up. I feel like brands all mislead about limited editions. They always release stuff that is just barely different and justify another X watches with that. Not saying it's right, but what... 

This goes beyond the typical limited edition marketing angle. The same watch with the same reference number is just no longer limited. How can you not attempt to hold them accountable? It's a social obligation to have such vile behavious in the spotlight ... 

But if you hoped for a positive development of the market value due to the limitation, you should rather have bought an unlimited Rolex. Since its beauty remains the same I would continue to enjoy it. At least you have enjoyed the watch one year earlier t... 

I am not here to discuss subjective views on beauty and what watch to pick, this isn't relevant to the topic at hand.

they managed to screw up a great piece and frankly their reputation because of greed

Reminds me of what happened at TAG Heuer in ~2009, when rights were bought to a Seiko chronograph calibre. "In-house" was all the rage back then, so TH flogged the modified movement as having been designed 100% in-house. Nowadays, being a limited edition ... 

saying something is exclusive to a region or to a certain number of pieces when it is false is misleading marketing and a federal offense.

Riomare, you've really made a lot of completely unhinged accusations here. A federal offense? Are you a lawyer? Please go find an AUSA or attorney general to prosecute. I absolutely agree with you that Bulgari did something unethical and something lousy, ... 

Did they marked something on the back of the case? And now as the first 50 are gone they can flood the market with the next 51 and more pieces😂

its exactly what was done.