MTF
[PuristS]
13383
Actually, women do care
piccolochimico,
If you read the interview with Caroline Scheufele (URL link in original post), she answered this specific question.
About 50% of watch revenue is from women's watches and the demand for mechanical movements has been increasing recently. From simple automatic movements to extra flat mechanisms and tourbillons, movements made originally for men have been squeezed into big watches for women.
Although big watches allow more room for gem setting, there is also increasing demand for petite watches with Chopard mechanical movements. 
Caroline Scheufele addressed my postulate that "ladies were told to be contented with the simplicity and ease of quartz movements" with a laugh.
No doubt, there are women (and men) who prefer quartz movements and manufacturers will accomodat that ish. But the opportunity to imbue more luxury attributes to beautiful mechanical movements is driving the new demand from ladies.
The extra option gives the designer moe scope in thir designs.
Another family-owned watch brand in Geneva produces 15% of their watches with quartz movements; all are one model for women but even they are considering mechanical movements for ladies watches....maybe...some time in the future....possibly..... 
Regards,
MTF
Karl-Friedrich Scheufele Interview with PuristSPro 1Q2018
Chopard Co-President Karl-Friedrich Scheufele gave some of his precious time for an interview with PuristSPro to talk about Chopard and Ferdinand Berthoud for 2018. Chronométrie Ferdinand Berthoud As an anchor exhibitor at Baselworld Watch and Jewellery S...
"We need more out-of-the-box design"
While movements, microrotor, finishing etc attract a small number of customers, design is the key for success. Nowadays the most desired sporty watches have been designed 40 years ago, the classic ones long before. It's time to create something new. I res...
Actually, women do care
piccolochimico, If you read the interview with Caroline Scheufele (URL link in original post), she answered this specific question. About 50% of watch revenue is from women's watches and the demand for mechanical movements has been increasing recently. Fr...
I was almost certain they did because of a real demand by female customers
It's also a matter to educate customers, because wearing an automatic watch implies a tighter bond with the owner.😉 I'm looking forward to meeting an army of women claiming for shining anglage in which mirror themselves 😁😁😁😁
Thanks for this, MTF!
Some quite interesting statements in there. I certainly hope it all comes to pass as intended and am looking forward to new developments. If that LUC automatic chronograph was to beat at 8Hz, that would be absolutely amazing