Kong
[Moderator]
7855
Different Point of View or Perception ...
EHSLAX, welcome to our Chopard Forum and thanks for the controversial maiden post here 
W72 and Pat have made some valid points.
Not sure what were compared and what criterias were used. Secondly, who is this person and what credential?
And likes & dislikes as W72 mentioned also a huge factor.
As in real life, how many verify a piece of information heard before accepting it as a fact?
The saying " how thin it slices, there are always 2 sides" .... but a post like the one below "Chopard No More" may have cause some negative perception for Chopard.
However, there is one more party inside the equation between the consumer and the brand, ie. the AD.
What happen if the AD messed up? Is it still Chopard's fault? I am afraid it is the case for some consumers.
They may not understand the nature of channel structure and complexity involved and, ultimately the brand image would be tainted. How many people think and question or read in between the lines?
I will not lose sleep over it, as everyone is entitled to his/her opinions.
However, I need to convince myself.
A little reflection and several simple critical questions.
So, Chopard does not belong to that ranking! Why?
Are we sure?
If after thinking through and convinced, its enough.
I may be wrong in the future but I made the decision based on my research.
It is better than being led by 'Judas cows/gurus '.
L.U.C knows it needs to increase brand equity. The first phase of L.U.C, building the foundation and capabilities to conceptualise, create and manufacture was on schedule with 5 families of movements developed. The next decade should be focusing on branding.
However, this challenging economic climate will test all the brands.
And we shall see who are the true players remain.
Kong
Absolute Madness!
Hold your horses..
