THE WATCH magazine – September 2014 Interview with Mr Karl-Friedrich Scheufele, Co-President of Chopard "High Tea with CEO" TWM: The Watch magazine CEO; Alfred Lung KFS: Karl-Friedrich Scheufele The Watch magazine is published in Hong Kong bi-monthly, wit...
TWM: Will we see a minute repeater watch in the L.U.C collection? KFS: Well, 2016 will be the 20th anniversary of the new L.U.C. Manufacturer. So I think it will be the right time to celebrate. 2016 could be an exciting year!!!! Best, CaliforniaJed
Jed, The conversation with the CEO included topics from the whole range of potential products from Chopard: Chronograph movement with QF certification Sports watches with 8Hz technoology Affordable Perpetual Calendar Lady's LUC Automatic Tonneau Complicat...
A gentleman's gentleman! I like how the family is really involved. " I really like that countryside where I just can switch off and think of the next L.U.C. watch I want to make. " I enjoyed that reply on many levels! I'll be rereading this interview. Tha...
The questions and answers seem real and not scripted by the PR department. I guess I really do need to get myself a Chopard. I also like KFS\' answer about the cars because it deflects incredulity from the friends as well as criticism from the wife. I onc...
At Chopard, "the buck really stops here" with the family. Of course, every brand has a PR department but we find (the current Mrs MTF and me) that Chopard and Scheufele family always stand by their products. I've seen family members taking notes from clie...
Make your first LUC watch the LUC 1963 Chrono PuristS Edition It's in steel, which is a PuristS and affordable material for chronographs . The movement is unique to PuristS..... Regards, MTF
Officially, I have to say that all Chopard watches are the best they can make for the market positioning. That's not just the political broadcast but we (the current Mrs MTF and me) believe it. She has two rules for collecting watches and broke both of th...
My wife, on the other hand ~ diamonds are good if tastefully done, much like the Happy Diamonds. She doesn't like it encrusted. Quartz or mechanical, she has no preference as long as it looks good and matches her jewelry collection. :-) The LUC PuristS ed...