It brings the brand more alive

I used to buy watch "brands" and tried to collect one of each brand, especially the Big-4 before they became the Big-5.

Then, I discovered that it was more important to know the people behind your watch.

It did not matter if it was an independent watchmaker alone at his workbench or a conglomerate.

What was important was the man (or woman) behind your watch.

I now say: Buy the people and not the just the watch".

Regards,

MTF

A Brief History of CHOPARD Time and Jewels part 3: Third Generation

By: MTF : January 7th, 2016-22:34

Horrors of War 1941 - 1945 Karl Scheufele II Karl Scheufele II was shot in the head on the Russian Front in 1941 and seriously wounded. After recovering from the initial trauma, he was discharged from the military in 1942 and barely maintained the company...

A story about courage and fortune

By: heartbreaker : January 9th, 2016-04:16

Thank you Melvyn for this third installment. Little by little, we're approaching modern times and the romance offers more thrilling: now you've brought us in years when every single European family had to face huge facts with daily courage - hoping in at ...

ESZEHA

By: MTF : January 11th, 2016-03:37

heartbreaker, Thank you for your comments. Regarding ESZEHA, there are no plans to reactivate the brand. Partly because it is the family history and in the past. The new Chopard company is formed from the threads of both Chopard and Scheufele family histo...

Exciting series!

By: KMII : January 11th, 2016-09:02

Very grateful to you for bringing us the additional elements of history on the brand - both enjoyable and informative. Looking forward to the next installment!