have your own personnal Vacheron Constantin watch made from you, this can go from using an existing model but just changing the dial to a piece made to your specifications, with the complications of your choice.
I find this to be a huge step to be taken by VC who as of today is the only major brand who does this and it shows how much they understand the collectors' market.
Hopefully in the comming years we will see the Fouad, Farouk or Packard masterpieces of the future.