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Piaget Emperador Coussin Ultra-Thin Minute Repeater - JAPAN

 

Piaget held a press presentation for the new Altiplano Ultra-Thin models and the first Minute Repeater which has the thinnest movement and case.  They brought TWO working samples of the new minute repeater and we could handle and hear the sound - please look forward the video (apologies for the surrounding chattering noise) as you read on.


1. New Altiplano models:

They brought in three models:

Altiplano Skeleton Ultra-Thin








1200S Movement




38mm case size is quite nice, and if I may add, this PG version is also very, very nice in terms of color coordination.













Altiplano Automatic Date & Altiplano Automatic (last year's novelty)



Automatic Date: 40mm case size.  As FrX reported: good proportion.  The date at 9h is distinctive and well balanced with the 4h small second sub dial.












New 1205P




Altiplano: 43mm case size - looks a bit too big for my wrist, helped by the thin bezel.
















1208P movement.








On my wrist (6.45"), the lug tips hang well over the wrist.




2. Presentation - Minute Repeater development

Mr. Franck Touzeau, Watch Marketing Director who flew from the Head Office, led the presentation.








Piaget's definition of "Five Milestones of watchmaking" - (from left to right) Tourbillon, Chronograph, Perpetual Calendar, Minute Repeater, and Grande Sonnerie, and with the new Minute Repeater, they have now achieved four out of five.




The case is just 9.4mm thick - the world's thinnest automatic minute repeater
The movement is 4.8mm height - also the world's thinnest automatic minute repeater





Now, presentation by Mr. Vasco Belo, who is from the the Movement Division.




Case size is 48mm - maybe a bit too big, but with this technology packed inside, it is understandable and may be acceptable.  Of course, my small wrist wish it were tad smaller.  The extra space in the round case with rectangular-ish movement may work as "the room between the sound board and lid" of the piano to amplify and give reverberation.




How minute repeater works:
Four key mechanism of the minute repeater watch: Showing the time, Recognizing the time, Control the repeater function, and bang with the hammer.




These three cams work to "read" and "recognize" the time (hour, quarter, and minute) for banging the hammer to let you know the time which must be exactly the same as the time shown by the hands on the dial.




Now, the sound loudness and quality:

Sound loudness: While people's ears can hear or tolerate (theoretically) from 0 to 140db.  The loudness is set at 64db which is slightly below the conversation loudness level.  Comfortable level in terms of the loudness.




The sound frequency.....  They did numerous experiments and determined the sound frequency as well as the sound attenuation time length....




Another impressive point about this minute repeater - water resistant.


This model give sounds at pretty comfortable level of loudness with water resistant case - how?
They don't use crystal on the back.  They use the case side as the "speaker" of the sound, meaning, the gong is directly attached to the case side (center piece of the case), which is made extremely thin. 

As they researched the sound quality, they concluded that the "sound board" should be as light as possible.  So, while the case top and bottom are completely sealed, the sound actually comes out of the case side which works as the speaker drive unit in audio speakers. 

Also, they made one more design for water resistance - the space near the lever (where it would be most likely the water may come in from) for the water to be stored/ stopped from entering further in.




As always, Piaget hand finished parts...




... and case and the seal "Always Do Better Than Necessary".





Front and back of the movement, from the upper left to the lower right: Hand made parts, The gears finished with "crease", Base plate with guilloche, Screws with black-polished heads, Pink gold screw, Hand polished hammer, Pink platinum micro rotor, Special regulator, Round pattern cote-de-geneve finish.







"Pink platinum" half-rotor.





This is Piaget's 35th movement in the current production line-up.



Now the live pics of the watch.












Says "A XX/15" - means, they can make only 15 pieces of this a year. 

Made in 2013 will be "A XX" and it will be "B XX" in 2014 production watches.  So, NOT LE, but has the number out of 15, for every year.




A bit big, but thanks to rectangular-ish shape of the glass, it seems okay.  Well, with such a spec, how can I complain?




















Gong directly attached to the case side.




"Always do better than necessary"
La Cote-Aux-Fees (in Neuchatel)






And finally the live video of the actual watch!






Also, a very cool video Piaget created for this watch...






Mr. Nicolas Jaccard, Brand CEO of Piaget Japan.






Mr. Franck Touzeau, Watch Marketing Director from Switzerland.






And Mr. Vasco Belo, a young Movement specialist of the Head Office





Hope you enjoyed this article.  I had a great time handling the minute repeater and discuss with those two gentlemen from Switzerland.

Special thanks:
Mr. Franck Touzeau, Piaget Watch Marketing Director
Mr. Vasco Belo, Piaget Watch Movement Division
Mr. Nicolas Jaccard, Brand CEO, Piaget Japan
Ms. Fumiko Imai, Communication Senior Manager, Piaget Japan
Mr. Daniel Pellet, Marketing Manager, Piaget Japan


Thank you!

Best,
Ken

   
     
  

This message has been edited by MTF on 2013-07-15 19:36:04

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