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The earliest Ferrari watch?

 

Who knew there were branded automotive watches in 1950? I sure didn't!


I stumbled on a listing in tomorrow's Auctionata auction for a 1950 Zenith Chronograph with Scuderia Ferrari branding. It turns out the story is much cooler than that...

Enzo Ferrari ordered a few batches of branded watches from a number of companies around 1950 to be given to VIP's. This included some Longines and Zenith watches. 



This particular watch was given to Ferrari's number 2 driver at the 1950 Italian Grand Prix at Monza. He didn't finish because Ferrari gave his car, mid race, to Ascari, who was leading! But Serafini got a watch and a technical podium out of it. This is the watch...

It's an interesting tie-in between cars and watches, wouldn't you say?

[edited to remove blog link]


This message has been edited by Dr No on 2014-05-28 11:46:44

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