some other FPJ lifestyle ideas to fill out the line and appeal to every demographic -- which would be marketed, ala Porsche Design, as "The Journe Identity":
> Precision music boxes
> Shotguns
> Sapphire crystal glassware
> Wine - e.g. Cru Souverain
> the "Francois Paul" signature line of urban clothing
Ultimately, you could get a Journe-edition Maybach, complete with an FPJ Sonnerie Souverain dash clock, crocodile seat surfaces, deployant seatbelt connectors and V-16 engine assembly that rotates once every minute to eliminate the effect of gravity on fuel consumption.