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F.P. Journe

While we're doing brand extensions....

 

some other FPJ lifestyle ideas to fill out the line and appeal to every demographic -- which would be marketed, ala Porsche Design, as "The Journe Identity":

> Precision music boxes

> Shotguns

> Sapphire crystal glassware

> Wine - e.g. Cru Souverain 

> the "Francois Paul" signature line of urban clothing

Ultimately, you could get a Journe-edition Maybach, complete with an FPJ Sonnerie Souverain dash clock, crocodile seat surfaces, deployant seatbelt connectors and V-16 engine assembly that rotates once every minute to eliminate the effect of gravity on fuel consumption.

 

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