amanico
[JLC Moderator]
401617
Swiss Watch Industry was partially guilty, yes. But they couldn't fight against the Quartz Tsunami. Cheap / affordable watches, more accurate than more expensive mechanical watches... Quartz was described as the Future for watches.
And a lot of people believed it. Except some hard core collectors, and some brands, such as Rolex, which still offered a lot of their icons ( GMT MASTER, SUBMARINER, Sea Dweller, Daytona, Explorer... ), in parallel with a smaller offer in Quartz...
So it was the Quartz industry who abusively ( but with talent ) stated that Quartz was THE future, the traditional brands which didn't react ( for most of them ), and the buyers who are the culprits, here.
GP Laureato Evo3 ref 80188 by Stefano Macaluso
On the wrist today … Quartz 🫶🏼 This was a novelty presented at SIHH 2010. 40 pieces were supposed to be made to match GP’s 40 th anniversary in quartz technology. Display caseback with decorated calibre 13500 unique. In 2011, the Macaluso family would sel...
To each their own … makes life more interesting
Out of curiosity, what don’t you like about quartz? 🤝
Ah, this is a common misconception
The quartz crisis was not about quartz at all. It was about the Swiss archaic methods of manufacturing and supply chain. Nicholas Hayak Senior said as much and consolidated and modernised. In fact, if it wasn’t for quartz, the Swiss watch industry might w...
Swiss Watch Industry was partially guilty, yes. But they couldn't fight against the Quartz Tsunami. Cheap / affordable watches, more accurate than more expensive mechanical watches... Quartz was described as the Future for watches.
And a lot of people believed it. Except some hard core collectors, and some brands, such as Rolex, which still offered a lot of their icons ( GMT MASTER, SUBMARINER, Sea Dweller, Daytona, Explorer... ), in parallel with a smaller offer in Quartz... So it ...
Appreciate you sharing your perception…
But it’s not quite the reality and perspective that I nor many white papers authors share. I don’t see the “abuse” nor “culprits” of quartz. It was simply new technology that many Swiss brands themselves tried to embrace (and failed) via the Beta 21 conso...
