Glashütte Original

High-end German watchmaker Glashütte Original has unveiled its first iPhone application for watch enthusiasts, dubbed "Senator Diary" after the only mechanical watch allowing the user to set an alarm up to 30 days in advance.

In line with this extraordinary complication, the Glashütte Original App provides much more than an interactive catalogue - a functioning Diary for your iPhone to remind you of those extra-special dates in your life.

There is added value, too, in an interactive tour of the manufactory, and the games are both entertaining and instructive, inviting watch fans to take a closer look at the complicated world of high-end mechanical movements.

The Senator Diary app opens up with a splash screen showing this elegant timepiece running and displaying the current time and date.

The Senator Diary's most talked-about feature, the alarm mechanism, is illustrated in a brief video showing how to set the alarm on the original watch.

Five gold pushers on the splash page offer complementary entry points into the fascinating world of the Saxon manufactory. The first, labeled "Diary", delivers added value in the form of an in-app calendar inviting the user to set personal appointments and reminders. As a key date nears, the Senator's Diary's original alarm signal rings – an effective reminder of occasions too important to miss.

The second pusher invites the user to explore the watchmaker's current collection. "Overview" mode makes it easy to browse (in typical iPhone fashion) by simply flipping through images of the watches.

Product information as well as technical details of each model are provided in the various sections, and several, including the Senator Chronometer and PanoMaticCounter XL, are highlighted by special animations.

Pusher Nr. 3, entitled "Handmade", focuses on the watchmaker's extraordinary depth of in-house manufacturing. An interactive tour takes interested users backstage at the manufactory in Glashütte, offering close-up views of the complicated process of making a mechanical watch today.

The fourth pusher opens the door to a list of stores where users can easily locate the closest retailer...

... and pusher Nr. 5 presents a choice of two games: Watch friends are invited to polish a screw to a perfect shine, and then to blue it to just the right hue.

A second entertainment, the "clockwise – counter-clockwise" game, challenges fans to test their knowledge of Glashütte Original timekeepers.

The iPhone application "Senator Diary" can be downloaded directly from the "App Store" using the iPhone. A wireless network connection (Wi-Fi) is necessary therefore. The application can be found using the direct link in the iPhone browser or in the App Store using the search function and
e.g. the keyword „GO diary".

Alternatively, you can install the application via your PC and iTunes.
Please click here (US App store) and afterwards on the screen button "Free".

Enter the password for your iTunes Store account.

After the download sync your iPhone to iTunes. The "GO Diary" icon will be visible now in the welcome menu of your iPhone.

Press Release