Glashütte Original

I went to a Glashütte Original event yesterday in Berlin, and I must say I am flummoxed. The brand makes some remarkable watches, the horology is at the highest end at this point. But there is virtually no communication about it, no marketing, no interfac...  

Glashütte Original's high-end pieces might be likened to Haute Couture creations designed to make a statement and showcase the brand's artistry and capabilities, rather than being produced in large quantities for retail. These exceptional pieces demonstra... 

Especially Breguet and even Blancpain. But if those amazing GO movements showed up from a small independent instead, the collecting world would explode into a frenzy. The thing is, no one considers anything from these Swatch brands as collectible. Swatch ... 

None of these brands are well run, look at what Richemont does. All those brands are competing in high echelons.

... are almost identical with what I mentioned to GO officials twenty years ago. Additionally, there is GO's longtime waste of engineering and production resources on magnificent movements that went into only a limited series of watches only to be never s...  

We are the hardest thing to acquire: loyal watch collectors who will scream our love for a brand from the rooftops, who will tell our friends that is the brand to buy, we are the ones who love what a brand does. There is so much potential in so many of th...  

I have to say that I think this is a common problem for many original luxury brands...I don't mean to be negative about all original brands, but the reality is that some products are inexplicably expensive and you have never heard of this brand. Without t...