At Swatch boutique Time Square today
Queue start since Sunday and folks are willing to wait 7 days for the Royal Pop. Oh well… not sure how much they are expecting to flip the pocket watches for. ...
Nuts.
I'd attach the black & white one to my black backpack, or keep it on the desk. That's about it. 🫠
i hear you about the black and white.
Like that too… but not waiting in line for sure.
I saw this thing tonight at a swatch boutique. Looks very cheaply made.
Yet, there was lots of interest in the store. Does this make AP an even more aspirational brand for the masses and younger generation?Perhaps.
Time will tell…
Interestingly, I am in NYC for a project and the Gen Zs in my team were talking about it, so maybe this collab strategy has legs…
maybe they’ll double or triple their money, but that’s about it
What was the premium people were paying for Moonswatch?
I think some sold for ~$1500 early one, and then closer to double for some time after.
But nobody camped out for several days and most people at that location that release morning showed up that morning. Albeit early, and waited a long time.
A superb and priceless advertisement for Swatch!
I actually love this collaboration compared to the ones with Omega and Blancpain and hope to pick at least one up when the availability improves. I shall proudly wear it over my neck while my De Bethune, Patek or Cartier cloche adorns my wrist. I am sure ...
It’s one of those situation, for the price, may pick up a couple just for fun.
i love AP and supports the brand; will wait for the hype to cool off.
Thats what AP said…
AP committed 100% of their earnings from the Royal Pop line to fund initiatives that preserve rare watchmaking skills and foster young horological talent.
There is some great pleasure to be had
By not being part of this hype cycle, regardless of the product collaboration.