Horological Meandering

Queue start since Sunday and folks are willing to wait 7 days for the Royal Pop. Oh well… not sure how much they are expecting to flip the pocket watches for. ...  

I'd attach the black & white one to my black backpack, or keep it on the desk. That's about it. 🫠

Like that too… but not waiting in line for sure.

Yet, there was lots of interest in the store. Does this make AP an even more aspirational brand for the masses and younger generation?Perhaps.

Interestingly, I am in NYC for a project and the Gen Zs in my team were talking about it, so maybe this collab strategy has legs…

What was the premium people were paying for Moonswatch?

But nobody camped out for several days and most people at that location that release morning showed up that morning. Albeit early, and waited a long time.

Community verdict in brief: The community observes significant interest in the Swatch x AP Royal Pop, with some seeing it as an aspirational item for a younger demographic, despite differing views on queue lengths. — full Key Points below. Key Points from...  

I actually love this collaboration compared to the ones with Omega and Blancpain and hope to pick at least one up when the availability improves. I shall proudly wear it over my neck while my De Bethune, Patek or Cartier cloche adorns my wrist. I am sure ...  

i love AP and supports the brand; will wait for the hype to cool off.

AP committed 100% of their earnings from the Royal Pop line to fund initiatives that preserve rare watchmaking skills and foster young horological talent.

By not being part of this hype cycle, regardless of the product collaboration.