The preference for high polish invites questions. Omega just did it with its Speedmaster 57. That's a fine watch but the flat link bracelet is far too shiny (for my liking). Perhaps these companies think buyers equate shininess with luxury, and they want their watches to look a tad luxurious. That takes them away from the first thing that makes them attractive - their design and original purpose, neither of which had much to do with luxury for luxury's sake.