Brandon Skinner
4325
A very interesting case study
In your opinion, does the OE side choose to neglect the Joneses, or are they unaware or refuse to acknowledge that anything but Rolex exists? (I know way too many people like this).
The replacement side on the other hand seem to choose the other ubiquitous stalwarts, but nary a Rolex. Do you feel the these folks find Rolex passe and adopt an "anything but Rolex" mantra? Is it specifically that the OE side is so keen on Rolex, that is does not fit into one of the Joneses for watch lovers on the replacement side?
Seeing that Nomos has penetrated the ranks of at least a few members of your company, it appears that more eclectic brands have visibility in your market. Could you ever foresee the OE side could adopt something like Lange, and the Replacement side ever falling for Vintage Rolex or an avant garde brand like Ressence?
Corporate / industry watch culture
Regularly reading the forum has made me perhaps somewhat more observant of what is going on around me watch wise. And as quite some of us - myself definitely included - spend a good portion of our time at work, this has become the prime hunting ground in ...
Well, I haven't worked for a while . . .
. . . and, back when I was, it was in that horological desert better known as Southern California. :-) Be that as it may, the execs (and this was at a double-digit entry on the Fortune 500) were either clueless (Rolex) or eccentric (Frank Muller[!]). Ther...
I was in automotive too; few watches!
I seldom see a watch that's interesting. I can think of only one of the directors of our company, based in Amsterdam, who is a watch collector and has lots of interesting, middle-level Swiss watches. It seems each time he makes a trip in/out of the EU he ...
Not quite the answer to your question...
...but the major luxury car retailer in this neck of the woods is something of a family dynasty. The first generation builds, the second generation consolidates and the third generation spends, right? Well, the second generation has found a way to fuel hi...
A very interesting case study
In your opinion, does the OE side choose to neglect the Joneses, or are they unaware or refuse to acknowledge that anything but Rolex exists? (I know way too many people like this). The replacement side on the other hand seem to choose the other ubiquitou...
So it is not only the Germanic countries, where interesting watches are rare
Thank you for the responses, they did provide some interesting insights. For instance, it is not only Germany and Austria, where interesting watches are few and far between. Since the first post, I actually managed to observe another first - a colleague w...