as my primary travel alarm clock - really! I enjoy the sound and the subtleness of weaking me each morning.
There is one concern though: the watch has a power reserve for the alarm but not for the main going train. That bothers me sometimes as I am not sure whether the watch will actually wake me, it might have 'fallen asleep' during the night.
As for the serenades - at that time I decided it was music to my ears... ;-)
Magnus