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Horological Meandering

Excellent "bad" response

 

Daos,

I expect the response to all the new Armin Strom watches to be 30% Positive, 30% Negative and 30% Undecided, with 10% Spoilt votes smile

The raison d'etre of cutting edge design is NOT to be bland and appeal to as many people as possible.

Armin Strom do not expect to make 700,000 'cookie cutter' watches per year and profit by sheer volume. That's the job for XXXXX or XXXXX or XXXXX brands.   (Hey! I just noticed that they all have 5 letters -  Is that some secret Da Vinci Code?)

I expect they decided to appeal to " a certain profile" of customer.  I have not determined what that profile is yet but apparently they are out there, as evidenced by the fans I saw around the F1 Grand Prix race tracks since 2008.

We'll know more as time goes by.......

 

Regards,

MTF

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Armin Strom Tourbillon - First Presentation in Interlaken

 
By: DonCorson : October 26th, 2012-13:21
Armin Strom Tourbillon - First Presentation in Interlaken Armin Strom is a young watch manufacturer in Biel Switzerland. Although founded only 6 years ago they are already presenting their new tourbillon collection with in-house movement. As with most of ...  

Thanks Don...

 
By: pplater : October 27th, 2012-02:46
"Air" looks pretty cohesive: it would be interesting to see it on a black or dark blue strap. The back-side detail on that one is also a plus. How good are the dial-side ratchet wheels!?! Cheers, pplater.

Thanks for the report

 
By: ED209 : October 27th, 2012-11:59
Thanks Don for the report. Looking forward to seeing the Armin Strom Tourbillon set here in L.A. in November. Regards, ED-209

can't wait to see them next month.

 
By: Hororgasm : October 29th, 2012-15:22
strangely attracted to Water and Fire. thanks for the coverage. best, Horo

For me personally, the watches are still not...

 
By: dxboon : October 30th, 2012-20:29
...quite there. I feel like there are lots of great elements present in the Armin Strom collection, but their designs are a turn-off. The dials on these watches seem unbalanced in conjunction with their casings. I don't know, maybe they present better in ... 

Excellent "bad" response

 
By: MTF : October 31st, 2012-00:05
Daos, I expect the response to all the new Armin Strom watches to be 30% Positive, 30% Negative and 30% Undecided, with 10% Spoilt votes :-) The raison d'etre of cutting edge design is NOT to be bland and appeal to as many people as possible. Armin Strom ... 

Sure, sure!

 
By: dxboon : October 31st, 2012-20:04
You can't claim to be innovating etc. by playing it safe in the design department. I think UN does this too. Their designs are not for everyone (I personally am a huge UN fan, though.). :-) Daos

Very nice...

 
By: KIH : November 1st, 2012-06:33
.. I don't care much the engraving, but the mechanical design is very intriguing. Thanks, Don! Ken