Horological Meandering

Imagine a new brand producing very high quality watches. Imagine a re-born brand, such as ALS, producing very high quality watches. Imagine an old historied brand, such as PP, producing very high quality watches. How much of a premium do you place on th... 

The history is an ingredient in the decision, as with history you have the service for any piece you may ever acquire. I don't agree that history should allow premium selling prices. It is also enjoyable to see how history influences the pedigree of new d... 

If the watch is high quality, there's no need to fake lineage or have a borrowed history. It can stand on its own merits. Every 'old' brand was new at one time.

look at De Bethune, Gruebel Forsey and a lot of independents. Some top notch brands. So history can be nice, but is not needed. Br, Dirk

For me, history is irrelevant. New companies have produced amazing watches right off the bat (DeBethune, MB&F, Urwerk etc). What I cannot stand is companies that fabricate history or implying historical continuity with their marketing. Dean

it is not that simple. ploy or not, history built on quality is a very powerful combination. i'll be honest and say that i like history in a watch… rolex, jlc, omega… a history that smacks of excellence and innovation with a few hiccups here and there (wh... 

... those with history who can generate archive papers gets my business. Phony "long history" brands are no-no. New brands are good as long as it makes good watches AND they have CONTINUITY or SUCCESSION PLAN. On that front, brands with some history wins.... 

I would follow along the lines of Ken. But I also think that History (and related prestige/class, associated exclusivity) are what make it for most to shell out the big bucks. But that is just one facet of every customer, there are plenty here (and myself... 

If a company is making a big deal of its history, it is responsible for (and should be judged by) all past indiscretions. That is doubly the case if the history is contrived or questionable. I think it's great when a formerly undistinguished (or nonexiste... 

Besides Lange & Söhne other great examples of quality over history would be Parmigiani Fleurier or FP Journe. Best wishes, Joel

For example, say Paul Gerber, Richard Habring, Ludwig Oechslin or Kurt Klaus and that means (to me) triple-rotor, split-second chrono, astronomical, perpetual calendar , etc. In a slightly different vein I can say Alain Silberstein or Mark Newson = fun!, ... 

. . . with Hobbes ;-) . . . ...  

It is no subsitute for quality, of course, but i like to look at my watch and "feel" its roots, see it as a witness of times gone, of the enduring effort of past generations, That is an important part of my particular vision of "subjective quality". I ten... 

History is just that, his story. Probably exaggerated anyway.

Hi Chris, You are right on the surface of course. Quality is what we are looking for. And I remember one independent watchmaker telling me that you are only as good as your last watch. But there is more to watch ownership than the physical watch on your w... 

but Quality with History trumps everything.