I've Got Your Back, Part 2
Continuing the "I've Got Your Back" series on the back of a watch, we come to the MARKETING IMPORTANCE OF THE CASEBACK In my opinion, the caseback is a tiny free billboard announcing a variety of important messages to the world. For example, this tells us...
I think they are the *prime* marketing thing since the resurrection...
of mechanical watchmaking in the 1980s... Magnus
Yes, combined with cell phone cameras and blogging
We users do more of the marketing work for the manufactures than they do! Thanks for stopping by! Mike
A mirror that can be held up and memories appear?
I forgot to mention my favorite "solid" caseback - the hunter case back. OK, more for the next episode! These offer the best of both worlds - have your case solid but see the movement too. And the inside can be used for collecting autographs, like this of...
Something like that yes
You are right about hunter case back. Probably the best of both worlds. I don\'t know if you already saw the shot I took last Friday in a nice restaurant. I immediately thought about you ;-) Best wishes Alkiro ...
