Horological Meandering

In the most recent WatchTime print magazine, there is an interview conducted by Roger Ruegger of IWC's new CEO-Christoph Grainger-Herr. In partial answer to one of Mr. Ruegger's questions, pertaining to trends in the watch industry, CG-H mused (my descrip... 

it’s all about profit and loss. It’s about marketing the trend. It’s about seeing what sells and how historical piece auction prices skyrocketing. It’s all hidden agenda. Rgds Raymond

For a lack of good designs. Although on the recovery, the watch industry had to come up with new ideas to improve sales. So as their watches used to sell themselves they cluelessly end up serving us the old designs, also there may have been a bit of manip... 

I feel like if watch CEOs mused more on that, then they might put in the thought and effort to really make modern designs that would stand the test of time (and sell) as well.

I think that due to spike in the popularity of vintage watches, watch companies are trying to ride that wave. I think this also applies tof second-hand watches where companies like FPJ and recently AP are buying back their watches to sell as second-hand, ... 

🤔 😁

However, how can he explain that? how has it happened? ...  

I don't think the current times are special in terms of admiration for the antique. The watch industry is in a unique position to take advantage of new technology and automation and produce low cost vintage "replicas" that are in most cases better functio... 

when it comes to watch design.

... to such an egocentric (industry-centric) view of what they do. His rationale about this trend reflects his lens. Let's say he might be right, though. Wouldn't we see the same trend with cars? If not, then why not? Full disclaimer: I know nothing about... 

You don't need to know anything about cars-they are not doing a "retro design" thing.