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Horological Meandering

Here are the rest of the 2008 Longines novelties, starting with the Conquest Ceramic

 

Press release
 
Longines Sport Collection
Conquest ceramic: the elegance of performance
 
The Longines Conquest is the quintessential expression of the brand’s sporting elegance. Special attention has been paid to the aesthetics of the bezel, the cabochon crown and the links, all made of ceramic. This exceptional material combines timeless glamour with novel technical features. As a subtle marriage of steel with ceramic, performance with elegance, the Longines Conquest includes technical characteristics that meet the requirements of the most demanding sportsmen and women. Both sober and sophisticated, this model is guaranteed to be noticed at the most fashionable soirées as well as in the stands at the prestigious Royal Ascot or the Melbourne Cup Carnival horse races.




The Conquest line perpetuates the spirit of adventure of all those who, to discover new horizons, have dared to go farther than others. It is in this spirit, and bearing in mind the brand’s own heritage, that Longines has designed the models in the Conquest line. Its aim is to seduce today’s sportsmen and women, who concentrate on efficiency and performance without sacrificing elegance. The subtle balance between ceramic and steel is a perfect allegory of this spirit.
 
The Longines Conquest has a fixed bezel and a cabochon crown made of black, grey or white ceramic. Some models come with black or grey ceramic links that make up the bracelet. This material is a combination of aesthetic beauty and exceptional technical features. Scratch-proof and non-allergenic, ceramic is impervious to all chemicals as well as being almost totally resistant to friction, abrasion and high temperatures. Its sheen contrasts with the brushed finish of the steel used for the case and the bracelet. The black, grey or white of the dial with its sleek design is a subtle reminder of the quality of the ceramic.
 
The characteristics of the models in the Conquest line meet the requirements of the most demanding sports: water-resistance to 300 m, screw-in crown and case-back, lateral protection for the crown, triple folding safety clasp. The 41 mm diameter stainless steel case houses a choice of a self-winding, chronograph or three-hand movement. These models are also available with a leather or rubber strap or with a stainless steel bracelet.
 
The expert craftsmanship of this blend of ceramic and steel illustrates the philosophy and attitude of Longines in associating elegance and performance.
 


 


This message has been edited by SJX on 2008-04-18 20:01:36

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