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Horological Meandering

I have stopped counting…

 

How many watch collaborations has Aston Martin had by now?

JLC, Girard-Perregaux, Bremont, TAG Heuer… and now Timex.

Quite a journey. 😉

I’ve never really warmed to these collaborations. A car brand on the dial or caseback rarely adds anything for me.

What starts as something special tends to become rather… frequent.

Bucherer, to be fair, is a pleasant exception (usually very restrained and tasteful).

But with Aston Martin I wonder how much meaning can a partnership still carry if it changes this often?

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