Rolex/Tudor ,selling to the masses is tempting just not under the brand name what you want to marketing in higher end category.
Back to yr example ,do u remember for the phaeton from VW ,it was great engineering but doesn t sell due to the logo .Bmw has small cars but even the small ones are not cheap.
Seiko is a great great company they just need to rebrand their low end line and done.
Just my usd0.02