Mmmm ... let's hope Georges Kern doesn't do for Breitling what he did for IWC. Sadly, however, his simple formula - reduce costs, exploit brand equity, increase prices - may be irresistible. [nt] | Horological Meandering

Breitling 2019 Launch....a pictorial report

By: samwan : October 14th, 2019-06:48

Ever since CVC and Georges Kern took over 18 months ago, Breitling has made a number of pleasing changes, including the launch of a Premier line and several highly successful re-editions such as the Navitimer 806 in steel. Last week, I was pleasantly surp...

Horological Meandering

Mmmm ... let's hope Georges Kern doesn't do for Breitling what he did for IWC. Sadly, however, his simple formula - reduce costs, exploit brand equity, increase prices - may be irresistible. [nt]

Breitling 2019 Launch....a pictorial report

Fantastic!

I was told Brietling parties are some of the biggest fun :) [nt]

super report Sam! looks like it was an amazing trip!! [nt]

Yes it was thoroughly enjoyable

Thanks for the pics

Thanks for this great report!

Superb report and, it seems, event! [nt]

It was

Mmmm ... let's hope Georges Kern doesn't do for Breitling what he did for IWC. Sadly, however, his simple formula - reduce costs, exploit brand equity, increase prices - may be irresistible. [nt]

Not sure how I should respond to that...

To know his marketing philosophy and, indeed, perhaps the man himself, search for 'Georges Kern Selling Dreams'. The first few minutes are very revealing.

This start of this video reminds me of a certain Gerald Ratner ...

very nice thank you for sharing !!

thanks.

Shows DUBAI is a great city and Breitling is well is breitling [nt]