Richemont Unloads Baume & Mercier
Read about it here: https://watchesbysjx.com/2026/01/richemont-divests-baume-mercier.html ...
Too many brands are kept alive artificially
I wish them luck but the industry is plagued by overproduction and lack of optionality, especially compared to what some of the smaller makers have come up with such as true made to order (laco is a good example).
Let's see if Damiani can revitalise the brand.
We've seen examples like Blancpain and Breguet.
Makes a lot of sense for the brand and the previous owner, both 👍🏻
Hope the new owner will be able to instill some well needed focus 🤞🏻