This is the topic that I wanna discuss for a long time. For me, as informed collector, and buying for my own pleasure, where it's made is NOT a consideration at all. For me it even goes further: the brand is NOT important. As long as the watches are made well, fun, and unique.
For majority of the market: hoarder, flippers, and gift-givers, or people that want luxury items (as oppose of a people who are only looking for horological bliss) made in swiss is mighty important. It's prestige and assurance of good resale value.
But i think people like me are minority. And I understand that in the end the bottom figures are mighty important.