What lead to the resurgence and resurrection of the Swiss watch industry in the 1980s?
I was reading a few articles on the quartz crisis and how the quartz movement nearly destroyed the swiss watch industry in the 1970s. Also I watched a good interview about Zenith and the facilities manager saving the tooling for the el primero movement. M...
A great question!
If you haven't already read this article, I would recommend highly (and parts 2 to 4 as well as an overall look at the industry since the quartz revolution). www.hodinkee.com Regards, Baruch
I believe Swatch and Nicolas Hayek played a significant role
Though I’m not an expert… I wasn’t quite born yet 😁