Horological Meandering

The PuristSPro Team joined the David Orgell boutique located on the glamorous Rodeo Drive in Beverly Hills, California to welcome CEO Serge Michel and Head of Product Development Claude Greisler from Armin Strom. This event showcased the exclusive Armin S...  

In addition to the Coffret Tourbillon s , several pieces from the Armin Strom Elements Collection, One Week Collection, Regulator Collection, and Blue Chip Skeleton Collection were available to everyone to handle and view up close. Anthony Tsai provided t...  

Dear ED209, Thank you for a very technical report with new information not covered by previous reports. The metalworking process was newly revealed. As usual with PuristS, when you ask 5 of them for opinions, you wil get 7 answers! In Singapore, we liked ... 

Combine the elements of Air and Fire into a single watch if you wish. You'll have to pay more, but Armin Strom lets you order custom designed watches. Cheers, Anthony

Hi MTF, Thanks for checking out the event report. Interesting point about bespoke pieces. Claude actually was wearing a bespoke piece and mentioned that there elements from different Strom watches that he liked so he made one for himself. There was anothe... 

It's a small brand which only makes 450 watches a year right now with capabilities of around 2500 watches a year with it's current manufacturing equipment. I like the price points of watches with inhouse movement (around $18k) too. The designs of these ne...  

I have not looked into Armin Strom deeply enough before... wonderful products! Thanks for the great work here.

Thanks Michael for reading the report. It was the first time that I was able to handle the watches and view them closely. And definitely was a great learning experience about the brand. Regards, ED-209

We missed you at the event. Thanks for reading the report! Regards, ED-209