Is Gerard Perregaux adopting “AP strategy”?
So GP released the new version of its sporty-chic timepiece: the Laureato, a watch that since its born in 1975 did not have much success, or at least it was much less successful than the model of its same category (sporty chic) such as the Royal Oak or th...
The problem of GP...
... is the lack of iconic models. The previous communication was a strong focus on the three gold bridges but it is not a very affordable complication. The Laureato could be a good option since its price tag is more reasonable, it is available in SS with ...
AP owes its success to the RO
Till 2012 the 15202 was a superb watch ignored and underrated by many (supposed to be) watch lovers, off shore was the real successful model. The 40th anniversary was the turning point; now the jumbo is the new AP's gold mine. PP is following the same str...