... is brought to new levels of mastery; at least this is what I think looking at the pictures in your article, dear Bernard. Of course I know that every watch has to be judged in real metal only, but maybe it is your sect-like invocation of the brand's name, or simply the fact that the design IMHO (and I emphasize the "H") combines a gadzillion of style elements, without achieving a common line, that makes me very sceptical if this will be more than a me-too brand ever.
On the other hand, I only have to compare our bank accounts to realize that your nose should be trusted when it comes to trend prophecies, and not mine. If I had something to say, the Bell & Ross flight instrument watch series had never come into existence ... 
Best regards,
Marcus