The Sarpaneva positioning

seems to be "affordable independent" watches.

As he gets bored easily and does not want to make production runs of thousands of units, Stepan looks likely to make small runs of each "model" before moving on to the next design. This self-limiting production makes a Limited Edition by default although we don't know the limit set at the beginning before a new design is made.

Multiple combinations of design (remember Finnish modularity?) may allow the few lucky owners of each combination to feel that they have an almost unique but affordable watch....not made by a conglomerate.

Regards,

MTF

💰8 Marketplace Listings for Sarpaneva›

Sarpaneva: Finland, Family and Design

By: MTF : March 22nd, 2009-08:41

Sarpaneva: Finland, Family and Design The eyes have it! Naamio - Pentti Sarpaneva In a recent interview with PuristSPro [ click here ], watchmaker Stepan Sarpaneva said: "Nearly all my family were artists or artistic people with a very Bohemian lifestyle,...

Thanks a lot Melvin, a wonderful post.

By: foversta : March 22nd, 2009-12:34

We understand now the story behind the designs of Sarpaneva watches. Thanks ! Fr.Xavier

If Stepan had told this story earlier.......

By: MTF : March 24th, 2009-04:49

A great read!

By: dxboon : March 22nd, 2009-16:30

Thanks for the fantastic article, Melvyn. It's invaluable to hear from the watchmaker himself on what influences him, and how those ideas or experiences come across in his timepieces. I feel as though I appreciate Sarpaneva's work even more now. Cheers,...