Abu Alex
1568
They could just have sold it online to avoid civil unrest and danger in front of their boutiques but I suspect they wanted the pictures and videos on social media evidencing the hype and the queues…
Not sure why there is so much negativity against these kind of marketing for the „real thing“?
Apparently especially young people are queuing up for these products. And yes, surely also because they think they can resell if for a good price. Is that bad? Many of the “real” Rolex buyers do the same. And maybe it has also a positive effect on the fut...
It’s not negativity at all! I will purchase one myself when the first wave of hype and camping has gone away.
I also bought two Moonswatches for my son. He became a Speedmaster fan as a result. I think this collaboration with AP will do good for future collectors of the „real“ watches! Personally, I would also like to see a Breguet Type XX x Swatch!
They have shut down the sales almost at every boutique in the world due to caos and unrest.
In some cities like Dubai even police was brought in.
Saw a video on IG that I can't find now that I'm home
explaining a 5 point legal strategy that started with something about design "generification" (I think) and talking about AP losing design trademarks in Japan. I didn't track the legalese on the whole video, but it *seemed* like a detailed breakdown as to...