To know his marketing philosophy and, indeed, perhaps the man himself, search for 'Georges Kern Selling Dreams'. The first few minutes are very revealing.
Ever since CVC and Georges Kern took over 18 months ago, Breitling has made a number of pleasing changes, including the launch of a Premier line and several highly successful re-editions such as the Navitimer 806 in steel. Last week, I was pleasantly surp...