BDLJ
4653
To me, the issue isn't the origins of the movement...
...after all the 6S37 seems to me a fine movement. Where it's made is also no big deal to me.
The big issue is that TAG-Heuer made press statements about searching for a suitable movement and, finding none, developed their own over several years. Which is less than the full story.
Now why would TAG-Heuer want to pretend they designed their own movement?.... oh. 
You beat me to the punch
I just heard about this last night over dinner. To summarise for readers of this forum, TAG Heuer recently unveiled an automatic, column wheel controlled chronograph calibre which it initially claimed was in-house. But folks on internet forums quickly cau...
A similar thing happened to Hublot a few years back
when they learned that "made in-house" does not mean "in-house". There's no way to tell, but I wonder if the fact that it is a Japanese design will cause a more negative reaction in the industry then the various other companies that have bought a design o...
Its a tad like
golf clubs.... for all the big brands, the components are almost always made in china BUT.... assembled in USA or Japan for example and although ut is stated as "Assembled in USA" for example... some people still mistake it as being made in the US.
To me, the issue isn't the origins of the movement...
...after all the 6S37 seems to me a fine movement. Where it's made is also no big deal to me. The big issue is that TAG-Heuer made press statements about searching for a suitable movement and, finding none, developed their own over several years. Which is...
What BS!
Sorry for even having to use the initials of a curse on this forum but oh my god! One of my all time fav watches is the Heuer Monaco. I toyed with buying a vintage, toyed too long when the price was low and now cannot justify the high price (with other op...
In many other industries, this could wreck a brand forever.
Didn't they think about the risk involved in approaching the situation this way?