JFT
1210
Well... You know... Women :)
Afraid of having keloids due to the frequent winding the crown, or, break a nail when trying to set the time, and when in hurry, forgot to wind the watch when it was taken out to use (most of the time wasted on wearing make ups)... Etc etc... 
Best
Jev
Decorated Quartz?
I met with representatives of Ronda, and they showed me this decorated version of their 5030 caliber. I understand this is just a sample to test the idea with potential clients. Your thoughts???...
Sorry if it sounds rude...
But, in the end of the day, it's still quartz, right? Definitely looks better than just an usual plastic or plain metal quartz movement but adding the decorations in half-half effort way (seems there's no machined beveling around the edges of the bridges ...
At least he make some effort of making this in-house :p
And it got some innovative features as well, but oh yeah.... It's a quartz Best Jev
Well... You know... Women :)
Afraid of having keloids due to the frequent winding the crown, or, break a nail when trying to set the time, and when in hurry, forgot to wind the watch when it was taken out to use (most of the time wasted on wearing make ups)... Etc etc... Best Jev
I think women who are able to pay a huge amount of money are probably watch collectors or, at least, interested in Horology... so they want a mechanical movement and not a Quartz watch.
Today, the problem is that Quartz movements are associated to cheap watches and not high end ones. That\'s the main problem imho even if they are nicely decorated. Best wishes Alkiro
Yes, it's true,
But it represents a little percentage of women that love haute horlogerie... And what I see from high jewelry collection from high end brands most of them are quartz as well (piaget, graff, chopard, etc although except breguet, jlc, blancpain, some cartie...
I've met women with Rolexes who had no idea why their watches weren't running
It was a bracelet to them. There's a reason quartz is used, it's really easier for some folks. (I know women who love watches whose blood pressure would go up if they saw my post)
IMHO - The back crystal will make or break the deal. FPJ made a very nice job! If we will decide to use
the decorated quartz with in DeNovo I will hide the battery and expose a selective part only. Our designer is playing with it now, but he prefers to play with the decorated Sellita we are using for our next model... Can't blame him ;-))
Well.... On contrary tho, I think some quartz out there deserved an exhibition caseback tho....
Minute counter jumper and the brake disengage Chronograph running Column wheel kind of Heart cam and hammer and brake engaged Example, omega cal. 1270/fp 1270 A chronograph quartz, with column wheel and heart cam and some treats that you could find in a t...
May be hiding the "sacrilege" part could be a good idea if you can really embellish and nicely decorated the other elements.
But I\'m still thinking that\'s not the right product positioning today. High end watches + Quartz movement = bad idea ;-) Best wishes Alkiro
FPJ is (just) under a 1000/yr watches made
I thought I remembered Mr. Journe saying that he doesn't intend to go above a thousand a year. Watches sold is a different matter, but I think it's much, much closer for FPJ than, say SwatchGroup.
Certainly better than no decoration
but I'd prefer striping over perlage. I think Breitling does a good job of dressing up their quartz chronograph movements. They have a decorated full plate (with some Breitling engravings added in) that acts as a dust cover with longer bridge screws that ...
Why? Why not? Mechanical movements don't "need" decoration either, do they?
Some quartz movements are attractive. Most are not. Why not make them pretty as opposed to ugly, if we can? Cazalea ...
I certainly like the idea...
Sure it\'s still no mechanical movement, but why not spending some time making a quartz movement nicely decorated? As long as it is in balance overall with the type of movement I guess
Look at the Seiko 9F decorations. This sounds to me like anti quartz....
prejudice to me. Mechanical watches need cosmetic finishing no more than quartz watches to function well.
I'm a fan of ornate quartz.
There's a huge difference between rock candy and diamonds, and I think there's as great a spread between truly thoughtful quartz tech/decor and, for example, a quartz watch found in a fast food kid's meal ;-) Consider the gorgeous 2010 model year Girard P...
Well said, Tim. I did consider buying the Journe Elegante. Only disagreenew is that...
I see Spring Drive watches as hybrid movements. YMMV.
Very valid points Tim, that have given me food for thought...
Now you mention it, we very rarely look at the cheap end of mechanical watchmaking and feel it brings down the high class calibres out there... so why do we do the same with Quartz?
Piaget decorated quartz movements
Piaget had decorated movement plates for their quartz movements since the Beta 21. Here are a couple of them: Piaget 8P Piaget 212P Regards, MTF ...
As shown already, Ronda’s plan is somewhat behind the times.
Germany’s Bruno Sohnle has been doing it for quite some time... Image courtesy of Uhren Zietz . ...and even Seiko got in on the act with the display back Ltd Ed Grand Seiko SBGV019… Images courtesy of Topper’s SBGV019 blog article . ...