Dont’s like these subbrands at all. Easy money grabs if the main brand does not sell or is not profitable enough. Don’t understand how independents get a pass whereas VC got a lot of flack for its 56 line.
Personally, not too big on the design language used for the Gronefeld sub brand. It just feels kind of off. I think Mb&f is the indie that does the sub brand thing best. They still keep the spirit of Mb&f with a way more accessible price point ...