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Graham, now indeed the interesting challenge comes!

 


So far, the MIH was only sold with a (long) waiting list. But now, it seems to be available in stock (I have no confirmation whether this is a sole incident and your were lucky or whether it indeed is in stock on a regular basis) and competes directly with other brands such as IWC (just to give a name). Thus, it will be interesting to see how the watch fairs now that people have an actual choice: "do I take this one or the MIH?".

This is the true test of time: competition for the first time!

I can assure you that the watch will be continued, it is so far much more successful than the people behind ever dreamt, by orders of magnitude! However, at this point I cannot rule out that production will be adjusted.

If every company would cut production just because a given watch is on stock at the dealer, what kind of chaos would that cause in production? But what am I telling you, you of course know that!

Cheers and all the best,
Magnus

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