MTF
[PuristS]
13383
It could go either way with Festina Group
They want to establish or re-establish the brand name and credibility.
They need to certify all movements at the Observatory.
They have Gerald Roden overarching the CEOs of both Perrelet and LeRoy that have worked together before on brand positioning and pricing in a different Group.
They have the Festina Group resources including their own factories and springs (spiral) manufacture. The L100 and L200 prototypes were ready for Baselworld 2015 within 5 months!
So the pricing could be "competitive" or "exclusive".
Personally, I think it should be high to maintain the cachet of true haute horlogerie. It really boils down to how much you think you should pay for an Observatory Chronograph and how much hand finishing they want to include. Hand finishing is 30 - 50% of the cost of fine watchmaking.
Otherwise, for excellent mechanical chronometry, you could buy a "cheap" (everything is relative) Rolex with the new 3255 movement made superlatively by robots and human automatons: -0.2 to +2.0 secs/day rate!
Regards,
MTF
BaselWorld 2015: Leroy - Two Chronometre with impressive new movements
Yes, "Leroy". Used to be "L. Leroy", but now it is just "Leroy". Olivier Muller is trying to transform the brand into what he believes is good. Let's find out. Olivier Muller, General Manager explains the new models. Chronometre Observatoire with L200 Cal...
Very impressive effort on the part of this "new" brand.....
I like both of them quite a bit. The time-only is right up my alley, but I suspect the pricing will render it one to enjoy on others' wrists. Thanks for sharing these. Darren
I don't know, but you already know the price for L200....
... so, it's up to you :-) Ken
Nice return for this brand...
...and I hope it will be on the long run this time, otherwise people may lose confidence. I really liked the previous Marine Chronometer L. Leroy I tried several years ago (I would like them to use the case and dial in the future again), even if I have a ...
Couldn't agree more....
... Olivier has certainly learned a lot at Laurent Ferrier. LF's loss is Leroy's gain :-) Ken
38 mm one is very interesting, aesthetically speaking.
Now mechanically, I till have to figure out how the principle of the direct escapement is different from the one used by some other brands, such as Ulysse Nardin. It would be interesting to know the retail, too. A collection to better understand, I guess....
I am not 100% sure I understand it as well...
.. but sounds interesting and would like to see it in action in real life! Ken
We are not coy about MRSP on PuristSPro
No need for PM. We only deter discussing multi location global street prices that are out of control of the manufacturer or even unverified with regards to authenticity of merchandise and provenance. Back to the prices of the two new chronometers. Final p...
It could go either way with Festina Group
They want to establish or re-establish the brand name and credibility. They need to certify all movements at the Observatory. They have Gerald Roden overarching the CEOs of both Perrelet and LeRoy that have worked together before on brand positioning and ...
Great report Ken!
I did not know of Leroy before. These are some impressive offerings and I look forward to hearing more.
Yup!
I was not following this brand, but since they got the new CEO, who happened to be the guy who made Laurent Ferrier successful thus far, I got interested. Ken
What is the price for the Chronometer Observatoire with L200
caliber; the first watch in the article?
More information than I remember
Thanks Ken, for the report. Vey helpful to remind me that 38mm cases are coming back. The trend for back-to-normal size 38-40mm diameter gents' watches also permeates through otherhaute horlogerie brands like Chopard and Patek Philippe. I like the diamond...
I spend a looooong time at the booth :-)
... and he is an old friend, so he told me many, many background info as well. Thanks, MTF! Ken
Thanks Ken
I love the L200 with salmon dial, absolutely gorgeous, one tone or two tone case. Very good news. François
The Prices and Availability....
The Chronometre Observatoire with the caliber L200 - Available October 2015 - The prices for the Swiss market in CHF excluding Swiss VAT (8%) and EXQ Le Sentier) will be the following (prices are the same for 38mm and 40mm_ Red Gold or Bicolored Red Gold/...
The Chronometre Observatoire 38mm to me...
....has a similar appeal as the Dufour Simplicity, with a similar dial layout and beautifully finished back. The frosted finish, the enormous balance wheel, and the overall very interesting architecture really make this movement stand out. I am a fan, tho...
You are welcome!
Feel free to contact the company. CEO, Olivier Muller is a good friend of mine. Ken