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It’s also a fraction of the price of those.

 

This is a high(er) volume piece, and priced in a range that makes its available to a wider market and so presumably becomes a reliable revenue stream for the company. It would be interesting to get some insight to this from RG.
I also think, and I’m far from the educated voice on RG, that for what it is this is about the right level of finishing. GF own the pointy end of sports watches, but again at multiples the price point.

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