Especially when they tell you: a special titanium alloy made specifically for IWC! That’s funny coz I’m 100% sure it’s the classic grade 5 titanium alloy but with the heat process they will harden the surface and make more scratch/wear resistant. Natural grade 5 titanium is already very hard. There’s no magic here just some marketing recipe to promote their new products.
I’d personally stick to DLC coating or ceramic for being much more resistant and scratch resistant. Or choose natural metal colors. But I’m not so sure about the future of this ceratanium. Not so confident honestly.
Best of luck,
Laurent